Caleb Johnson is a freelance brand and web designer based in Fargo, North Dakota. He helps businesses build a visual identity that feels clear, confident, and built to last. His work focuses on logo design, foundational brand kits, and clean, high-performing websites that are practical, consistent, and easy to use across real-world marketing.

In addition to design, Caleb offers photography and videography that supports the brand as it shows up in the real world. From brand imagery to testimonial videos and business overviews, he creates visuals that feel grounded, professional, and consistent with the story a company is trying to tell.

His background spans brand, marketing, and experiential creative, building everything from core identity systems to decks, workbooks, multimedia content, and digital assets that support campaigns, programs, and in-person experiences. He also brings experience from fast-moving SaaS environments, where he learned how to move quickly, stay organized, and deliver work that holds up under pressure.

Caleb has partnered with teams across e-commerce, outdoor, technology, agriculture, and service-based businesses. When he is not working, he is usually outside, chasing quiet, fresh air, and a little perspective.